This memorable commercial, starring a young Courtney Vance for the United Negro College Fund (“A mind is a terrible thing to waste”), is deemed “A Classic” by the Ad Council, who produced it. At the time, Vance was appearing on Broadway in the original production of FENCES starring James Earl Jones. “Little Brother” was also shown by the US State Department to The Soviet Union during perestroika as an example of outstanding American public service advertising.

Copywriter: Andy Landorf